Professional Web Design & Branding Services in Washington, DC and Rockville, Maryland - MARSTUDIO | Design Redefined :: Services - Strategy
Marstudio, Inc. - A graphic design agency and creative marketing firm

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Brand Strategy

Every brand requires a well thought out strategy in order to reach its full potential as the unifier of a company's behaviors, actions, and communications. This methodical process will create a viable identity for any organization. At Marstudio, we provide comprehensive brand strategy consulting services that can help elevate your brand to new heights and become a household name in your industry. Please contact us to find out more about our brand strategy services.

Brand Development

It is important to invest in your brand from the very beginning in order to create a strong, sustainable foundation for your business. Whether you are a startup looking to launch your brand, or an established business in need of a new brand to maintain your competitive edge, Marstudio can help you strategically plan and build your brand for long-term effectiveness. To learn more about our brand development services, please contact us.

Brand Alignment

A strong brand is consistent. Through brand alignment, you can ensure that each customer experiences your brand in the same way across all channels. At Marstudio, we will help you establish consistent messaging, colors, icons, fonts, etc., that will represent your unique brand in any medium that you choose. From your website and brochures to your social media accounts, our goal is to establish one consistent brand that creates a memorable impression. To learn more about our brand alignment strategy services, please contact us.

Brand Architecture

Brand architecture is the structure of several brands that fall under a large organization. It defines the corporate brand and the sub-brands, and how they interrelate. Marstudio is experienced in working with large and continually growing companies, and understands how to effectively determine the best way to organize your corporate brand and sub-brands so that your company structure is easily understood. In addition, we have vast experience working with sub-brands and creating distinctive identities that still fit within and support the overall corporate brand. To learn more about our brand architecture strategy services, please contact us.

Naming Convention

Your company name is the first opportunity you have to differentiate yourself from your competition by communicating what and who you are. Marstudio takes a very methodical approach by conducting in-depth research to understand your industry and ultimate end goals as an organization. From there, our team presents creative, thought-provoking business and brand names that act as a catalyst in building a strong, influential brand to support your organization. Remember: A strong name is important, but a strong brand supporting that name is what gives it a deeper meaning and makes it memorable. To learn more about our naming convention services, please contact us.

Visual Identity

In the age of communication and technology, every business needs a family of logos to expand their brand appeal and versatility. Different mediums of communication require different branding designs to match. At Marstudio, we are experts in creating logo families for your business regardless of industry. We analyze your marketing efforts and create logos that would have the best impact and visibility no matter what marketing medium you use to promote your business. Please contact us to find out more about our logo family design services. You can view a selection of our logo designs by visiting the branding section of our portfolio.

Messaging

Marstudio will help you develop effective messaging that tells your brand story across all mediums. By evaluating your organization, understanding its core values and the products or services offered, we build a narrative that communicates your competitive advantage(s). Not sure what your message is? Marstudio will dig through your website, brochures, PowerPoints, and more to find your message and encapsulate it in clear, concise phrasing that has a style unique to your company. Marstudio will also help you create targeted messaging for each unique audience your company may have. This targeted messaging will reflect your established style, but will be directed towards a specific audience and speak to their values and interests. To learn more about our messaging strategy services, please contact us.

Branded Environment

Branding your brick-and-mortar store is just as important as branding your business cards and website. Your store or office environment should be looked at as an extension of your brand and is a great marketing tool considering it is usually the first impression and/or last impression a potential client or customer internalizes. At Marstudio, we are experts in translating your brand to a 3D environment (our Physical Studio is a testament to this!). We are experienced in designing resourceful, attractive, and imaginative physical environments that embody and exemplify your brand. We have experience designing custom wallpapers, wall decals, window ads, and impact walls to name a few! Our insights can help you determine what would best suit your space and your brand, as well as aid you in placement and design. Marstudio recognizes the major communication power behind a well-branded retail or office environment. We will use our expertise to transform your space into a well-branded communication tool. To learn more about our retail environment strategy and design services, please contact us.

Marketing Strategy

Marketing a brand is an integral part of promoting your brand and gaining brand recognition. Once you have established a brand strategy, it is time to utilize a marketing strategy to optimize your brand. Marstudio is experienced in a plethora of different marketing strategy projects. The most common are listed below, but feel free to contact us and schedule a free consultation for your unique marketing project!

Search Engine Optimization Strategy

Marstudio is extremely search engine conscious when it comes to our website design and development. We take every measure to make sure that your website is optimized for the Internet's ever changing search engine landscape. We provide a variety of search engine optimization solutions. Whether you need simple copy transformed into web ready content, or fully managed pay per click campaigns, Marstudio will provide you with the best optimization solutions available. Our sustained search engine campaigns have successfully provided exceptional results for our clients on a consistent basis. Please contact us for more information.

Social Media Strategy

Social Media is becoming increasingly important. As a business, you can't afford to turn a blind eye and stay out of the social media game. It is extremely important to maintain several social media accounts to effectively communicate with your customers and stay relevant in your industry. At Marstudio, we are huge proponents of social media and the impact it has on your bottom line. We are experienced with Facebook, Twitter, Linked In, Tumblr, WordPress, RSS, news feeds, and more! Each format offers its own unique benefits. Whether a Facebook or LinkedIn Campaign, Marstudio can consult you on which social media platform best suits your needs, and provide insight to help you make the most of it. To learn more about our specific social media strategy services, please see Virtual and Web Strategy, or contact us.

HTML Blast / Email Marketing Strategy

Email marketing has been a long-time business marketing strategy, and for good reason. It is a relatively cost-effective method of gaining market exposure, maintaining a relationship with your customers, establishing trust and expertise, and gaining insights on your target market. Marstudio is extremely experienced in email marketing campaigns, having successfully completed several internally and for our various clients. We design the email with your end goal in mind, whether that is increased click-throughs, purchases, or subscriptions. After we design the email, we will further assist you by tracking your results, analyzing them, and offering insights on how to improve your results in future campaigns. To learn more about our email marketing strategy services, please contact us.

Direct Mailing Campaign Strategy

Just like email marketing campaigns, mailing campaigns can be an effective way of gaining market exposure, maintaining a relationship with your customers, establishing trust and expertise, and gaining insights into your target market. From postcards to personalized letters, Marstudio does it all. We will help you develop the appropriate message for your mailer piece and then design the mailer with your end goal in mind, whether that is increased call backs, purchases, or subscriptions. To learn more about our mailing campaign strategy services, please contact us.

Guerrilla Marketing Strategy

Want to make a big impact in a creative way? Our guerrilla marketing strategy services are for you. Guerrilla marketing is an advertising strategy where unconventional means are used on a local scale to promote a product, service, or idea. Marstudio can help you develop a guerrilla marketing plan based on your budget, target market, and your end goal. From there, we will design and brand all involved collateral (flyers, stickers, stencils, decals, posters, etc.) for you. To learn more about our guerrilla marketing strategy services, please contact us.

Advertising Campaign Strategy

The world of advertising can be overwhelming. You need to make decisions as to what outlet is most effective for your company, determine pricing and timing, and develop proper messaging. Marstudio is highly experienced in all aspects of an advertising campaign, and we can help your business through every step of the process. We will help you identify the best medium for your organization, whether it be TV, print, web, or radio. From there, Marstudio will help you develop appropriate messaging for the medium you choose. We can also take care of ad buys for you. At Marstudio, we are also extremely skilled in organizing environmental advertising campaigns. Whether you are interested in billboards, bus ads, or dioramas, Marstudio can offer effective solutions. Again, we can help you determine the best medium, develop appropriate messaging and design, and rent or buy the advertising space on your behalf. To learn more about our advertising campaign strategy services, please contact us.

Trade Show Strategy

Trade shows are great opportunities for businesses to meet potential customers, network, demonstrate their product, and showcase the human effort behind a company. There are several aspects of a tradeshow that need to be addressed, such as booth location, signage, staffing, sales collateral, etc. Marstudio is extremely experienced in planning for tradeshows, having attended several ourselves and aiding clients in preparing for their own. We can offer insight on the most impactful ways to stand out before, during, and after the event, as well as design effective, eye catching collateral and signage for your booth. To learn more about our trade show strategy services, please contact us.

Virtual and Web Strategy

Search Engine Optimization

Marstudio is extremely search engine conscious when it comes to our website design and development. We take every measure to make sure that your website is optimized for the Internet's ever changing search engine landscape. We provide a variety of search engine optimization solutions. Whether you need simple copy transformed into web ready content, or fully managed pay per click campaigns, Marstudio will provide you with the best optimization solutions available. Our sustained search engine campaigns have successfully provided exceptional results for our clients on a consistent basis. Please contact us for more information.

Meaningful Web Content

Marstudio is highly experienced in creating meaningful content for your website. Meaningful content will help generate an organic ranking within search engines as well as benefit your website's SEO. Marstudio will work with you to understand your business model, services and/or products, and target market in order to generate meaningful content that will drive traffic to your website. To learn more about our Meaningful Web Content services, please contact us.

Social Media Implementation

Social Media is an ever-expanding industry, and fully utilizing all the social platforms that are now offered can prove difficult and time consuming. At Marstudio, we are experienced in the many uses and benefits of various social media accounts, from Linked In and Twitter to Instagram and Vine. We can help you select suitable social media outlets for your unique business needs. Once the social media platforms are selected, we can also help you set up your new accounts. To learn more about our Social Media Implementation services, please contact us. To learn about the services we offer in regards to branding your social media, please see our Brand Alignment services.

Social Media Management

Keeping up with social media is another important way for your business to maintain a constant web presence, but maintaining all your social media accounts can become extremely time consuming, especially if you don't have someone on your team dedicated solely to social media. At Marstudio, we have the resources to fully manage all your social media needs. We can create custom content for each of your accounts, tailor posts to reach your target market, mediate comments, and more. To learn more about our Social Media Management services, please contact us.

Social Media Campaigns

Social Media Campaigns are a key component for a pervasive online presence. Marstudio is experienced in running paid campaigns through many social media platforms, including Linked In and Facebook. We can advise you on the steps to take to get the most out of your paid campaign, help you develop your messaging, and also analyze your results. To learn more about our Social Media Campaign services, please contact us.

 
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