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May 14, 2011

Marstudio Creates an Exciting New Identity for Kellogg Conference Hotel’s The Breaklounge

Kellogg Conference Hotel approached Marstudio to create a brand for their newly constructed lounge. Marstudio became involved with the project early on and even had some constructive input in picking a name for the hip and chic lounge.  Hence The Breaklounge was born. Once the name was chosen Marstudio went to work and created a logo that would complement the original Kellogg Conference Hotel brand. The original brand colors were creatively utilized to design a unique identity for the lounge and all its print and web collateral. Marstudio created the food and drink menus in addition to a host of marketing collateral such as membership cards to promotional flyers. Marstudio even went as far as professionally photographing the Breaklounge to assure the brand consistency of all the marketing collateral.

So far the response has been off the charts and everyone is enjoying the cozy little lounge and its relaxing atmosphere. Yet the work is not even started for Kellogg Conference Hotel is poised to aggressively market the lounge to their existing clientele and turn it into the place to unwind after a long day and Marstudio is going to help them achieve their goals every step of the way.

Visit the breaklounge.

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