What the “Big Game” Can Do for Your Brand, Without a TV Ad

Marstudio’s “Big Game” Commercial

Last year we created a “commercial” poking fun at the exorbitant costs of airing an ad during the “Big Game”… and we’ve just found out that it received an Honorable Mention from the 2016 AVA Digital Awards!

However, we aren’t the only ones who have found creative ways to make the most of this time of year, when consumers have a heightened interest in brands and advertising as we look forward to the big-budget ads of the big game. This week, AdWeek reported on how brands such as Volvo and Adobe are currently using social media and regional ads to “ambush” public interest in the game, without the maximum price tag of a TV spot during the actual game.

Some companies that do plan to air a TV ad also recognize the value of promoting their hard work online before the day of the game, while others are offering teaser content ahead of time but saving surprises for the big day.

What can YOU do?

For businesses of any size, it’s the ideal time of year to launch entertaining or informative video content. It’s never too early to start planning for next year, and our Corporate Film & Photography Department is a great resource for creating fun and shareable content. In the meantime, we hope you enjoy game-watching and commercial-watching this weekend!

 

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