Branding is not a once and done thing. Branding is not a logo slapped onto a website. In fact, a good brand is a living entity—it’s the personality and soul of your business.
Once yours is established and rolled out to the customer the work is far from over. It’s imperative to make sure that every part of your company is living and breathing the brand on a daily basis.
How can you accomplish this? Branding Strategy Insider’s article Every Brand Culture Needs A Benchmark Question shows you how to ask all the right questions to keep on top of your company’s brand.