Chester County Primary Care wanted a cutting edge logo that connected with younger generations, so Marstudio thought up a concept for their logo that is more than meets the viewer’s eye. The logo has been constructed from a series of dots that form the letters CCPC which acts as a small, highly-engaging puzzle. The discovery aspect of the logo gives it great staying power because once a viewer has decoded the dots, they cannot “undo” the realization.
The use of the dots also provides an opportunity for endless applications across all of CCPC’s marketing needs. The logo and typeface combination provides a very unique look that is not prevalent in the medical industry, setting CCPC apart. The ability to differentiate your company or practice is extremely powerful, and a unique brand is an excellent starting point.