A Marstudio Crash Course in SEO

Marstudio has been helping several clients improve their SEO, so we decided to share some basic SEO knowledge, tips, and tricks.

The Basics

Every page of your website has 3 SEO components: a page title, meta description, and keywords. Each SEO component should be unique. No two pages should share a page title or a meta description, and no two pages should have identical keywords.

The 3 SEO Components

1. PAGE TITLE

This is a very short description of the webpage’s content.

page title

The description must

• be written as a sentence
• include a geolocation tag (ex: Rockville, Maryland)

To make your page title even better, it should be written in a way where the most important information falls within the maximum word count that search engines will display: 70 characters. The page title should also effectively communicate exactly what the webpage is about and entice the user to click.

YES: Marstudio, Inc. :: Award Winning Graphic Design Agency, Creative Marketing and Brand Strategy Firm in Rockville, Maryland

NO: Marstudio, Inc. | Graphic Design, Web Design, Brand Strategy | Maryland

2. META DESCRIPTION

This is a short summary of the webpage’s content.

meta description
The summary must

• use copy directly from the webpage
• include a few keywords throughout (explained next)

To make your meta description even better, incorporate words/phrases that are most likely to be searched by users and arrange the information in a way so that the most important information falls within the maximum word count (156 characters) that search engines will display.

YES: Marstudio, Inc. is an award-winning Graphic Design Agency, Creative Marketing and Brand Strategy Firm. Our services include branding strategy, marketing strategy, web design and development, print design and management, multimedia production, and more. Our studio headquarters are located in Rockville, Maryland and we offer our services to the surrounding DC Metropolitan area, and nationwide.

NO: Company: Marstudio, Inc. Location: Rockville, Maryland. Our studio’s services include branding, marketing, web design, print design, development, multimedia, and more.

3. KEYWORDS

This is a list of words/phrases that relate to the webpage’s content.

Google does not use keywords, but all other search engines rely on them. The maximum length of a keyword is three words, and you should not use more than 25 keywords per webpage.

The keywords must

• be content relevant
• include geolocation tags

To make your keywords even better, try to write them in a way that resembles phrases that are most likely to be searched by users.

YES: Marketing Agency Rockville, Brand Strategy Firm, Maryland Graphic Design, Graphic Design Studio, Rockville Design Studio, Marketing Strategy Firm, Logo Design Rockville, Web Design Rockville, Web Design Development, Print Design, Multimedia Production, Rockville Maryland, Bethesda Maryland, Washington DC, Virginia

NO: Graphic Design and Marketing Agency in Rockville, nationwide, studio headquarters Rockville, branding, marketing, strategy, web, design and development, print design and management, DMV,  logo, graphic design, Marstudio, award-winning graphic design, Marstudio Rockville Maryland, Maryland marketing, corporate identity, typeface, visual identity, Chevy Chase Maryland, Bethesda Maryland, websites, mutimedia, packaging, photography, business collateral, corporate identity, brand strategy, Graphic Design and Marketing Agency in Rockville, Maryland, advertising, branding, creative marketing, information design, website development

Finalizing Steps

Once you implement the SEO for every webpage, it is important that you go back and analyze the effectiveness and make minor adjustments. This may include fine-tuning the words/phrases used in the page title and meta description, changing the position of the words/phrases, and more.

If you want to take these tips a step further, give us a call.

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